10 Beauty Trends That Will Be Everywhere in 2023

2023 is just around the corner, bringing with it a fresh start for all things—including beauty routine. Next year, expect the makeup trends to get even better. The ’90s are back with glamorous goth looks, supermodel-inspired makeup, and extra-lined lips. A common thread exists in a continued want of play—a means of combatting darker days with rampant (and striking) self-expression.

There’s no doubt that 2022 was a fantastic year for all things makeup. After all, it was the first year we began to shed our masks and reenter society, and with that came many, many makeup looks. People were ready to put products on their faces! We saw the emergence of excess amounts of blush, statement lips, metallic eyes, and more.

Next year, expect the makeup trends to get even better. The ’90s are back with glamorous goth looks, supermodel-inspired makeup, and extra-lined lips. These beauty trends take range from maximalism to minimalism, pared-back skincare, and bold beauty. There’s a beauty trend for everyone.

90s Bombshell

Shorter layers frame the face, giving volume and the illusion of shorter hair while longer layers sit below the shoulders. The butterfly cut can be described as long feathery layers for those looking for something low-maintenance and a nice mix of both long and short layers.

A butterfly cut really speaks to the resurgence of the ’90s, a modern take on the popular ‘90s bombshell blowout look that adds glamour and volume. Think of it like a modern version of Rachel Green’s signature style from *Friends—*tons of face-framing layers that add movement and make hair feel weightless.

Anyone can try a butterfly cut, but it typically works best on thicker hair that isn’t too long. If the hair is too long, you can’t do so many layers, the problem that can happen is you lose the thickness at the end. Any texture can try butterfly cuts as well, but make sure to talk to your stylist about layers for your curl pattern that will help frame your face best.

Skincare Rituals

With the new year bringing in a lot of focus on barefaced looks, skincare remains at the forefront of all beauty trends. Your skincare doesn’t have to be a tedious routine, nor do you need to do 10-12 different steps (but I mean if it works for you, all the power to you) in order to achieve maximum results. You can get great results by keeping it minimal, you just gotta find what works for you. Rotating your products keeps you in tune with your skin and its needs, rather than mindlessly slapping on serums and hoping for the best. Like any daily ritual, it should fit your life, your values, and your needs. 2022 introduced skin cycling and cycle syncing, and 2023 will take this further with more intuitive skincare rituals as wellness practices.

Body Care Boom

You’ve got your skincare routine for your face, but what about everything from the neck down? Focus on body care has been steadily growing for the past couple of years and is set to explode in 2023. If you’ve noticed your favorite skincare brands showcasing their new body care lines, you’re not alone. The tail end of 2022 saw an explosion of both new body-care brands and body-care expansions from existing brands. The skinification of body care is here to stay.

Body care will likely see an evolution similar to skin care, in terms of concerns going mainstream, consumer education catching on and offerings becoming more accessible. When it comes to your body care routine, it’s good to remember that there was likely a lot of trial and error in finding what works for your face routine, and the same can be said for your body. Your body has different needs from your face, so be a little more thoughtful in your approach to your body routine.

Barefaced Beauty

It’s not a new concept, especially given how the clean-girl makeup trend went during 2022, but heading into next year, healthy, minimal makeup looks will continue to make headlines and trend reports. Skincare-forward make-up and natural, low-maintenance aesthetics will drive a wave of new launches, taking inspiration from catwalk looks alongside wellness-first beauty. With skincare in focus, full-coverage foundations and concealers took a backseat. Multi-use makeup is in. I’m talking skin tints that triple as a vitamin C serum and an SPF. Lip and cheek balms fortified with hyaluronic acid. Anything that can be used multiple times in your routine, and blurs the line between skincare and makeup. Take the pressure off creating picture perfect skin, and focus on feeding your skin with products it enjoys.

Minimal French Nails

No matter what is trending, you can always count on French manicures to be a fashion staple. The simplicity and elegance of French manicures cannot be replaced, and this is why it remains a nail trend year after year. In the new year, you can find different variations of French tips becoming as popular as the classic version. Be it a classic white or a bright neon like the above, dainty iterations of the French manicure are here to stay, and it’s one of our enduring favorites.

Statement Lips

Lips are set to be bolder than ever in the new year—so bold, in fact, that they may be ready to work alone. The ever-classic bold lip will be even more present in new year than it currently does. If there is one makeup trick that makes you look nothing less than a ‘Boss Babe’, it is bold lipstick. Nail the whole model-off-duty/off-the-runway type look with a clean face, minimal eye makeup, lightly groomed brows and lashes that can look amazing from day to night. In case you always felt applying bold lip color will be somewhat considered an “overly done” face or you simply never went for this fabulous makeup look, ladies, don’t fret. Crimson red, dark mahogany, or vampiric plum; well, the selection of the hue is completely up to you. You just need to find the color that best suits you and keep the rest of your look minimal.

Making Me Blush

Blush has been making a comeback for a while, with trends such as ‘sunburn blush, ‘blush draping’ and ‘i’m cold’ looks reigning supreme on red carpets and IRL — and it’s a staple that will continue into the new year. Blush has been experiencing a renaissance in recent years, with blendable cream options and more-is-more application methods making cheeks (and eyes and the bridges of noses) romantically rosy. With so many people being blush lovers, flushed cheeks will be in this winter. It not only accentuates the cheekbones but also adds a healthy pop of color for a fresh look. Apply near apples of cheeks, up near temples, and blended into the brow bone and cheek bone.

Shiny Metallics

With all the neutral and matte makeup looks taking lead, it’s nice to mix things up with the super hot metallic makeup trend. Metallics are a year-round favorite—and we’re loving a kiss of metallic eyeshadow on lids for the new year. They may seem a bit intimidating, but they certainly don’t have to be! Metallic makeup can actually be a great way to dress up natural makeup looks to give them a little something extra. At the same time, you can easily create bold looks with this trend too. So, no matter what your style is, you can totally pull off the metallic trend!

Blurred Lips

While Korean skincare is definitely all the rage everywhere, Korean makeup isn’t far behind. The blurred lip trend is following the ‘lip mud’ trend made popular in Korea. Blurred lips offer a natural look, with the lip color in the center of the lips and diffused edges. This lazy, slept-in lip look is as chic as ever and can be applied in a couple different ways. Use a fluffy brush, blotting after application, or even going in with your fingers for the ‘barely there’ look. You can use a lip stain or lipstick that skews a bit matte. Not only is this extremely easy to recreate, but it also looks effortless and can be created with a variety of lip colors. The possibilities are endless, but follow these steps for a fool-proof blurred pout.

Glazed Donut Skin

Coined by Hailey Bieber, glazed donut skin is exactly what it sounds like. It may seem random, but when you think about it, the perfectly smooth, gleaming icing texture on a Krispy Kreme donut, is the perfect skin goal. It involves moisturizing the skin before bed so that when you wake up, your face is glistening (but not greasy!) and glowing (but not tight or shiny!)

With glazed donut skin, the key is hydration and protection of your natural skin barrier. You can also achieve this look with makeup, but like most skin-centric looks, it all starts with proper skincare. It looks like the glazed donut skin trend is here to stay, especially since it builds on popular skincare principles like glass skin and slugging. Simply put, the glazed donut face reminds us that glowing, almost reflective skin is the moment.

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